Fredrik Laurell

Fredrik Laurell is CEO at Nicoccino, a Swedish company producing patented oral dissolvable Nicotine Strips. He has worked with snus and nicotine pouches since 2008. Between 2011 and 2015, Fredrik led SMPMI, a joint venture between Swedish Match and Philip Morris International that explored the potential for snus worldwide. 2016-2018 he worked with Thomas Eriksson, the inventor of the tobacco-free nicotine pouch, and for Imperial Brands’ Skruf snus. Previously, he held marketing and strategy roles with McDonald’s and Duni in Europe, Asia/Pacific, the Middle East, and Africa.

Fredrik holds an MSc from the Stockholm School of Economics and a BA from Stockholm University.